A company is intentionally adding the sesame allergen to its products, stating "...The FDA has now included sesame as a major allergen and the requirement will be enforced the beginning of 2023. In order to meet the requirements of the FDA, we would need to conduct allergen cleaning (removal of all protein) and post cleaning allergen protein verification for all of our processing equipment before baking breads and buns that do not include sesame seeds. This requirement is to assure food safety for those customers who would be affected.
The unfortunate reality is that our equipment and bakeries are not setup for allergen cleanings that would be required to prevent sesame cross-contamination and was not an option for us. What we needed to do in order to assure the safety of our products from cross-contamination was to make sesame common to all of our products and include sesame allergen as a warning on all of our packaging labels..." Read more here.